Westview Golf Club
Westview Golf Club is a family-owned, 27-hole, semi-private golf club in Aurora, ON. The club hosts two popular men’s and ladies’ leagues each year.
"The email campaign and online registration created a greater sense of urgency for our leagues and camps, based on limited enrolment. It drove members to register and pay early. Golf EMS enabled all of it – they registered and paid online directly from the registration form-link we put in the email message… easy as that. And significantly, our women’s leagues filled up much faster than the men’s leagues."
~ Michael Nisbet, Owner, Westview GC
The Need
• Automate and simplify traditional methods of payment (cash, cheques, credit card at the counter).
• Improve Westview’s off-season and early-season cash flow, without making a major capital investment or marketing expenditure.
• Create easier and more convenient ways for members and the public to register/purchase their league participation
The Solution
Online registrations for Leagues started with intro email in November, with cash flowing into Westview’s bank account overnight after each transaction.
The Results
By mid-January, the Ladies League was 75% sold-out and then filled with 340 registrations soon after.
All other leagues and camps on the Golf EMS system established new records in attendance and early payment
Takeaways
Early, well-timed, prominent web posting of leagues, clinics and camps will create interest and drive online registrations.
Email blasts to the target audience will sustain registration and help sell-out internal events.