Westview Golf Club
Westview Golf Club is a family-owned, 27-hole, semi-private golf club in Aurora, ON. The club hosts two popular men’s and ladies’ leagues each year.
"The email campaign and online registration created a greater sense of urgency for our leagues and camps, based on limited enrolment. It drove members to register and pay early. Golf EMS enabled all of it – they registered and paid online directly from the registration form-link we put in the email message… easy as that. And significantly, our women’s leagues filled up much faster than the men’s leagues."
~ Michael Nisbet, Owner, Westview GC
• Automate and simplify traditional methods of payment (cash, cheques, credit card at the counter).
• Improve Westview’s off-season and early-season cash flow, without making a major capital investment or marketing expenditure.
• Create easier and more convenient ways for members and the public to register/purchase their league participation
Online registrations for Leagues started with intro email in November, with cash flowing into Westview’s bank account overnight after each transaction.
By mid-January, the Ladies League was 75% sold-out and then filled with 340 registrations soon after.
All other leagues and camps on the Golf EMS system established new records in attendance and early payment
Early, well-timed, prominent web posting of leagues, clinics and camps will create interest and drive online registrations.
Email blasts to the target audience will sustain registration and help sell-out internal events.