From the rapid increase in mobile/m-Commerce purchases, to the use of Social Media platforms to make it easier for your golf customers to purchase and for you to promote, the positive impact of online registration payment services for golf clubs has obviously arrived.
How do you know? Your golf customers and event clients are showing you, when they're away from the golf course:
- 51% of North Americans prefer to shop online
- 96% of North Americans have made an online purchase in their life, 80% of those in the past month alone
- Ecommerce, and especially mobile or 'm-Commerce', is growing 23-28% year-over-year, yet 38% of North American small businesses still do not have a website (for golf courses, this percentage is still well-over 50%)
- Transactional growth still outpaces total revenue, as online offers are often perceived as 'discounted bargains', yet this perception is changing, as convenience, flexibility and Ecommerce security begin to overtake 'bargain hunting'.
Ecommerce trends by generation:
- 67% of Millennials and 56% of Gen Xers prefer to shop on online rather than 'in-store'.
- 41% of Baby Boomers and 28% of Seniors will click to purchase.
- Millennials and Gen Xers spend nearly 50% as much time shopping online each week (six hours) than their older counterparts (four hours).
- Millennials and Gen Xers spend 6 hours per week shopping online
- Baby Boomers spend 4 hours per week shopping online.
- Seniors spend 2.5 hours per week shopping online.
Ecommerce trends by parental status:
- Parents spend more of their budget online in comparison to non-parents (40%+ vs. 34%) and spend 75% more time online shopping each week (7 hours vs. 4 hours for non-parents).
- Parents spend 61% more online than non-parents ($1,071 vs. $664).
- Nearly half (49%) of parents stated that they cannot live without online shopping.
- 53% of U.S. parents have shopped on marketplaces, 78% at large retailer sites, 53% on webstores or independent boutiques, and 34% at category-specific online stores.
- 54% of non-parents have shopped on marketplaces, 72% at large retailer sites, 39% on webstores or independent boutiques, and 37% at category-specific online stores.
Ecommerce trends by gender:
- Men reported spending 28% more time online than women during the past year, including on sports and leisure activities.
- 52% of men have shopped on marketplaces, 75% at large retailer sites, 39% on webstores or independent boutiques and sporting / leisure venues, and 31% at category-specific online stores.
- 56% of women have shopped on marketplaces, 74% at large retailer sites, 48% on webstores or independent boutiques and sporting / leisure venues, and 40% at category-specific online stores.
Social media as an influencing factor on conversion rates: As social commerce continues to grow, these trends are indicative of the massive potential for retailers to connect with shoppers on their favorite platforms.
- 30% of online shoppers say they would be likely to make a purchase from a social media network like Facebook, Pinterest, Instagram, Twitter or Snapchat.
- 20% of online shoppers would be likely to make a purchase from Facebook.
- 17% of online shoppers would be likely to make a purchase from Pinterest.
- 14% of online shoppers would be likely to make a purchase from Instagram