Case Studies

ClubLink

ClubLink is the 18th largest Management Company in the golf industry. With 54 facilities of multiple types ranging from private to fully public 36 hole clubs.

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"We recently tested Golf EMS’s new eVoucher system against the industry leader in pre-paid golf packages.  Golf EMS allows us to use our own email list, which proved to be just as productive as the massive third-party list, and Golf EMS doesn’t take a percentage of the promotion’s revenue.

We actually grew our customer list from the test.

Golf EMS gives us control over package pricing and allows us to build and grow our own list instead of forever depending on someone else’s – meaning the same list that our competitive courses are using.

This is a big win for us, so we’re rolling this out!”

Dustin Johnston, Revenue Manager, ClubLink

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The Need

Replace expensive ‘deal engine’ service with a low-cost but effective promotion tool that utilizes the company’s own email list.

The Solution

By controlling the promotion internally, 100% of the revenue made from the promotion was retained by ClubLink, without a large portion being handed over to the deal engine service.

The Results

  • Not only was more revenue generated by the promotion but the marketing department experienced an uptick in
    opt-ins to their marketing lists.

Takeaways

By controlling promotions internally and not relying on outside services a definite advantage is realized in both revenue and marketing reach.