Case Studies

Fossil Trace Golf Club

Fossil Trace Golf Club, an 18-hole facility in Golden, Colorado is a public club with many services from Academies to Golf Outtings.  Considered one of Denver’s top golf courses Fossil Trace has a high level of traffic to all areas of the club.

fossil_trace_logo

"Golf EMS has really helped us reduce the number of sign-ups we take over the phone helping us to eliminate writing down credit card numbers. We spend almost no time getting people signed up and fees paid."

Katie Johnson – Fossil Trace Golf Club

The Need

• Generate early awareness of Fossil Trace’s academies and camps.

• Automate traditional methods of payment online (from cash, cheques, and counter credit-card sales)

• Gather detailed golf student specifics through customized, online form registration, to vastly improve the day-of camp experience

The Solution

Online registrations drastically reduced staff time answering the phone, collecting registration details manually, and eliminate taking credit card numbers over the phone.

The Results

All registrations are completed by the registration online with no staff time on the phone.

Staff see a significant improvement in academy and camp participation, organization, and revenue/cash flow.

Takeaways

Parents especially enjoy the convenient, early ability to organize/ register their kid’s participation in summer golf camps.
 
Early online posting, email push-marketing to the target audience and online registration/payment, can sell out academies and camps early.