Angus Glen Golf Club
TELUS Communications Golf and Giving Event: annual corporate tournament with a large charity component partially funded by TELUS. TELUS employees manage the tournament on a volunteer basis.
"With the online registration service we signed up players faster than ever before, and we saved so much time not chasing payments.
The customized form meant we could gather all the information we needed before the event, not the day-of, which was always a HUGE pain and success barrier."
~ Ami Anton, TELUS
The Need
Automate traditional methods of payment (cash, cheques) and gather detailed event and player (180-200 golfers) specifics through customized, online form registration to vastly improve day-of execution and experience.
The Solution
Simplify event-organizer workload; and enable host club/venue to collect revenue following each registration transaction, to defray upfront event costs.
All player registration information is easily accessed through detailed reporting; up to 10 different reports availbale.
The Results
TELUS started successfully using Golf EMS in 2012.
The event organizers saw significant improvements in tournament participation, organization and revenues.
When Telus moved tournament to new course venue in 2014, they insisted on the use of Golf EMS as condition of event agreement; in 2014, the event sold out in 2 weeks, 6 weeks in advance of event date.
Takeaways
Early, well-timed, prominent web posting of leagues, clinics and camps will create interest and drive online registrations.
Email blasts to target audience will sustain registration and help sell-out internal events.