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Case Studies

"The Golf EMS system has been a great help. We're collecting the revenue after each transaction, automatically and overnight through the system. And most important for us, is the convenience and flexibility Golf EMS offers to our customers; they don't have to come to the club or call us over the phone to purchase this great offer for 2015, or give it as a gift over the holidays."

Kyle Metzler, Head Pro; Auburn Valley Golf Course

member

Auburn Valley Golf Club (California)

Auburn Valley Golf Course "Foursome 2015 Package": four green fees with power cart and range balls, valid any time in 2015.

The Need
  • Automate and simplify traditional methods of payment (cash, cheques, credit card at counter)
  • Increase marketing reach, volume of sales and improve cash flow from transactions

 

The Solution
  • Create more convenient ways for members and the public to purchase, especially in November / December

 

Results
  • Promotion began December 4, 2014, by January 15, 2015, Auburn Valley saw over 90 purchases move through the Golf EMS platform

 

Learning
  • Early, well-timed, prominent web posting of leagues, clinics and camps will create interest and drive online registrations.
  • Email blasts to target audience will sustain registration and help sell-out internal events.

 

"We are extremely pleased with the response from our Holiday 2 for 1 Voucher promotion that the Golf EMS system has helped us generate. We had more voucher purchases this year than ever before, and had very positive feedback about the ease and convenience from our customers. The information was collected securely without our staff required to collect credit card details over the phone, or the hassle to our customers coming in person. Having transactions processed 24/7 has been a fantastic increase to our revenue, especially during the typically quieter off-season months. We look forward to using the Golf EMS system for many other promotions and events this upcoming season."

Doug Young,Club Director; Richmond Hill Golf Club

voucher

Richmond Hill Golf Club

Richmond Hill Golf Club's annual 2-for-1 voucher promotion: for two green fees with power cart, valid any time in 2015.

The Need
  • Automate and simplify traditional methods of payment (cash, cheques, credit card at counter or phone)
  • Increase marketing reach, volume of sales and improve cash flow from transactions

 

The Solution
  • Create more convenient ways for members and the public to purchase, especially in November / December

 

Results
  • Promotion began November 24, 2014 by December 30, 2014, Richmond Hill Golf Club saw over 450 purchases move through the Golf EMS platform

 

Learning
  • Early, well-timed, and prominent web posting of promotions and special-packages will create interest and drive online purchases
  • Email blasts to target audience, with link to promotional form, dramatically increases marketing reach, volume and sustained awareness/momentum

 

"With the online registration service we signed up players faster than ever before, and we saved so much time not chasing payments. The customized form meant we could gather all the information we needed before the event, not day-of, always a HUGE pain and success barrier."

Ami Anton,Mass-Marketing Communications TELUS

member

Angus Glen Golf Club

TELUS Communications Golf and Giving Event: annual corporate tournament with a large charity component partially funded by TELUS. TELUS employees manage the tournament on a volunteer basis.

The Need
  • Automate traditional methods of payment (cash, cheques)
  • Gather detailed event and player (180-200 golfers) specifics through customized, online form registration to vastly improve day-of execution and experience

 

The Solution
  • Simplify and ease event-organizer workload; and enable host club/venue to collect revenue following each registration transaction, to defray upfront event costs

 

Results
  • TELUS started successfully using Golf EMS in 2012
  • The event organizers saw significant improvements in tournament participation, organization and revenues
  • When Telus moved tournament to new course venue in 2014, they insisted on the use of Golf EMS as condition of event agreement; in 2014, the event sold out in 2 weeks, 6 weeks in advance of event date

 

Learning
  • Event organizers who experience the benefits of the Golf EMS proposition/platform will not retreat to traditional organizer methods
  • Early online posting, email push-marketing to target audience and convenient online registration/payment, enables tournament to sell out early

 

"The email campaign and online registration created a greater sense of urgency for our leagues and camps, based on limited enrolment. It drove members to register and pay early. Golf EMS enabled all of it – they registered and paid online directly from the registration form-link we put in the email message… easy as that. And significantly, our women's leagues filled up much faster than the men's leagues."

Michael Nisbet,Owner, Westview GC

member

Westview Golf Club

Westview Golf Club is a family-owned, 27-hole, semi-private golf club in Aurora, ON. The club hosts two popular men's and ladies leagues each year.

The Need
  • Automate and simplify traditional methods of payment (cash, cheques, credit card at counter)

 

The Solution
  • Improve Westview's off-season and early-season cash flow, without making a major capital investment or marketing expenditure
  • Create easier and more convenient ways for members and the public to register/purchase their league participation

 

Results
  • Online registrations for 2014 leagues started with intro email in November 2013, with cash flowing in Westview's bank account overnight after each transaction
  • By mid-January, the Ladies League was 75% sold-out and then filled with 340 registrations soon after
  • All other leagues and camps on the Golf EMS system established new records in attendance and early payment

 

Learning
  • Early, well-timed, prominent web posting of leagues, clinics and camps will create interest and drive online registrations
  • Email blasts to target audience will sustain registration and help sell-out internal events

 

"We don't do many tournaments, but when we saw that Golf EMS is virtually unlimited in its ability to customize registration forms, we asked if they could handle our memberships. The old paper and phone method meant that we spent a lot of time correcting the member's work and members weren't properly considering all their options. Everyone wins with this new process and we plan to have all our members registering this way over the next two years. Now we're on to using Golf EMS for our leagues!"

Chris McNicol,Executive Director, Woodside Golf Course

member

Woodside Golf Course

Woodside Golf Course is a semi-private equity course just north of Calgary, AB.

The Need
  • Make the fairly complicated annual membership registration process better for the member and the golf course. If possible, improve membership renewal cash flow

 

The Solution
  • Use Golf EMS to create online membership registration forms that guides the member through all the membership options and pricing. Use the forms in an email campaign offering modest discounts for early payment

 

Results
  • The year Golf EMS was introduced for membership payment, 50% of membership used it and over 80% of those made their dues payment early – before Nov 30 for the following season. Administration time for the golf course was greatly reduced.

 

Learning
  • Woodside expects more members to embrace online dues payment every year for ongoing cash flow and profitability improvements

 

"At Cardinal Golf Club we have been using Golf EMS since its inception. The system is seamless to set up and very user friendly. Not only do we use it for our in house promotions and golf tournaments, but also for all of our league registrations and golf academy/camp programs. Since we introduced Golf EMS to our customers, we have noticed a sharp increase in early payment and participation to all of our academy programs. Our junior camps run eight weeks throughout the summer and we have been nearly sold out each of the last two years due in my opinion to the accessibility that EMS provides. From an administration stand point, it helps immensely that an invoice is sent directly to the customer. It saves the club a lot of time when a customer is looking for a receipt for the "Child Fitness Tax Credit" around tax season."

Jason McNally,Tournament Coordinator, Cardinal Golf Club

member

Cardinal Golf Club

Cardinal Golf Club in Ontario runs very successful golf academies for men, women and children, along with their golf camps for kids each summer.

The Need
  • Generate early awareness of Cardinal's academies and camps
  • Automate traditional methods of payment online (from cash, cheques, and counter credit-card sales)

 

The Solution
  • Use Golf EMS to create online registration forms to get payment and to gather detailed golf student specifics through customized, online form registration, to vastly improve day-of camp experience

 

Results
  • Cardinal Junior Golf camps sell out, early, every year
  • The event organizers saw significant improvements in academy and camp participation, organization and revenue / cash flow

 

Learning
  • Parents especially enjoy the convenient, early ability to organize/ register their kid's participation in summer golf camps
  • Early online posting, email push-marketing to target audience and online registration/payment, can sell out academies and camps early